About me
On a mission to help 500 🏳️🌈 guys get healthier...
From podgy scientist to wellbeing expert, to helping others achieve their dream body.
My Philosophy
It's not just about looking great.
It's about creating healthier habits that stick. Forget yo-yoing through fad diets or trying to keep up with the latest exercise craze; just simple, tailored lifestyle advice that works.
My Story
Where I started
I started my career as a scientist - medical biochemistry degree, Ministry of Defence work, deep into how the body works.
But my own body? Inconsistent - One year training for an Olympic triathlon, the next barely moving.
Diet driven more by a sweet tooth than strategy and by my late 30s, it showed.
So I approached it like a problem to solve.
I studied nutrition and training properly.
But the real shift came from understanding behaviour - habits, identity, and why willpower fails.
That changed everything.
I rebuilt my body, but more importantly, I built a system that made results repeatable.
Why I do this
I lost both my parents to lifestyle-related cancers. Not through neglect, but through a lack of awareness.
I was determined not to go the same way.
And when I researched gay lifestyles, I was shocked...
Higher rates of body image dissatisfaction.
Greater use of steroids and performance-enhancing drugs.
Increased alcohol and substance use.
Elevated levels of anxiety, depression, and suicide risk.
That’s not coincidence. That’s environment, pressure, and lack of the right support.
Most people aren’t failing because they don’t care. They’re failing because they don’t have the right structure.
What I do now
I help men build leaner, healthier bodies through simple, structured systems that actually stick.
No gimmicks. No extremes.
Just a method that delivers visible results now - and holds up long term.
Because looking better matters.
Feeling better matters.
And doing both in a way that lasts is the goal.
My Values
Science-backed, No Bull Sh!t
Grounded in proven methods, not trends. Clear, practical guidance focused on what reliably delivers measurable results.
Progress Over Perfection
Consistency beats intensity. Imperfect action, repeated daily, compounds into meaningful, lasting progress.
Mindset is the Game-Changer
Lasting change comes from identity and behaviour shifts, not bursts of motivation. Build systems that make success stick.
Look Good, Feel Good - For Life
Build a physique that enhances energy, confidence, and long-term health - without extreme or unsustainable approaches.
Ready to take the next step?
If my story sounds familiar, the next step is not another diet.
It is working out which part of your lifestyle is actually holding you back.
Take the Lifestyle Quiz and I’ll show you where to start.